After garnering a lot of attention last year over “Real Barbie,” an image depicting what the famous Mattel doll would look like with accurate female proportions, an artist is now getting the chance to turn his dream into a tangible reality.
On March 5, 2014, artist and researcher Nickolay Lamm launched a crowdsourcing campaign on Crowdtilt. The mission of this campaign was to raise enough money to manufacture and sell 5,000 of his Lammily dolls as an alternative fashion doll with the measurements and proportions of an “average” teenage female.
The curvy measurements for the Lammily doll were obtained from the U.S. Center for Disease Control. Besides dimensions, the doll also embodies reality through her clothing style and bendable joints.
“Let’s change [the toy’s designs] by creating a fashion doll that promotes realistic beauty standards,” the doll’s website said.
The Lammily website also describes the alternative doll as “fit and strong.” As opposed to other fashion dolls, like Barbie, the Lammily doll “is dressed with striking simplicity” and wears minimal makeup.
Lamm was able to raise more that $400,000 from his crowdsourcing campaign with over 12,000 backers. The funds will cover production costs such as tooling, molding and manufacturer fees.
A $25 investment will reward backers with an exclusive first edition Lammily doll. Unlike Barbie’s outlandish and over-the-top ensembles, the Lammily doll sports a simple blouse, denim shorts and white sneakers.
Although the dolls are only prototypes at the moment, actual dolls are projected to ship out in November of next year. After online sales, Lamm is looking to branch out and sell his product in retail stores.
While many are heralding the doll as a major step toward realistic body imaging and providing a role model for young girls, the doll isn’t without its criticisms. In a popularly reposted article, blogger Megan McCormick criticizes the doll for simply setting a new standard for which girls need to strive and stress.
The designer and founder of the Lammily dolls, however, sees it another way.
“I feel like there’s a very good chance that those types of dolls affect young girls,” Lamm said. “If there’s a very good chance like that, and if the average sized doll can actually look good, like Lammily does, let’s make it then. If there’s even a 10% chance that those dolls affect [body image], let’s make it.”