If you need matching curtains and rugs, head to Ikea. If you need new towels and sheets? Ikea. What about that new bedroom or dining room set? You guessed it, Ikea is the answer! However, recently Ikea has started to add something more- something to make your fabulously furnished house, into a family furnished home.
In Singapore and Tempe, Arizona, Ikea furniture stores have started adding life size cut out dogs within their room ideas- making the rooms seem much more like an actual home. These somewhat realistic cutouts also serve another purpose however.
The dogs are rescued dogs at nearby shelters, attempting to find a forever home. The cut outs have codes attached to them, which individuals can scan in order to find out more about the dog, and information pertaining to the dog and the adoption process for those who are interested.
While the amount of dogs up for adoption is far greater than the amount of cardboard dogs posing throughout Ikea locations, it does help to raise awareness for shelter animals, and hopefully save some lives along the way.
Save Our Street Dogs (SOSD) and Animal Lovers League (ALL) joined together in May 2014 to create Home For Hope- “a collective project with IKEA and other leading home furnishing stores [which] will provide much-needed exposure for the homeless pets” their website states.
It continues to explain that while most animal shelters have a following, these individuals are already pet owners, meaning that their adoption rates are low- especially in certain housing in Singapore where there are limits on the amounts of dogs a family is allowed.
Hopefully, with this new way of advertising this will soon change, encouraging new pet owners to make their house into a home- fit with new Ikea furniture, and a furry friend. The idea is to continue this idea in Ikea Stores and other furniture stores around the world.
Home for Hope has the right idea in advertising through furniture stores because as their promotional video states, “Sometimes, a furry friend is all it takes to complete your home.”
So keep an eye out next time you head to Ikea to match your place mats to your napkins, and maybe you’ll find a lovable pup to match your heart.