Website visitors are 300 percent more likely to watch a video than click on a “Learn More” link. This is why, in Internet marking, making a good first impression with your videos is vital to the growth of your company.
In video marketing, there is a lot to be said about video quality in a first impression, and how it can affect what people believe about your company. Lower quality videos won’t be as effective when reaching your audience, so it is important to make sure your videos are only of the highest quality.
What Makes a Quality Video?
Aside from using top-of-the-line, professional video equipment to produce high-quality picture and audio, there is so much more that goes into improving video quality. The making of such a production really should start in planning.
You need to define what you want to accomplish with your video, and ultimately, what you want your customers to know about your company. By laying out this groundwork, you would be able to tell professional video producers exactly what you are looking for in your video, so that the product will best suit your video marketing plan.
How Do I Leave a Good First Impression?
To make a lasting first impression, you will have to inspire your potential audience. However, before doing so, you will need to define your audience. Study what their patterns and desires are, so that you can best understand how to target that specific group of people.
This can be done by choosing subject matter for your video that will best cater to that demographic, specifically on the subjects they care about most. With quality production, detailed planning and the attempt to grab the attention of a particular audience, there is no doubt that you could leave a good first impression.
What Will People Believe About My Company?
Using high-quality videos with your website can allow people to believe that other aspects of your company also meet the same standards of quality. Demonstrating a product or a service through a video is more convincing than explaining it through text, and studies reflect that online sales increased by 43 percent, thanks to video marketing. Additionally, 85 percent of customers are more likely to purchase a product after watching a video.
These numbers should show you that customers are more inclined to believe in your product, and your company, after watching a quality video. In fact, 68 percent of the Internet’s top 50 retailers use video marketing on their websites. Incorporating video into your company’s marketing plan can increase your sales, keep you ahead of the curve and create a customer base of those who believe in the quality of your company’s products.
Are you ready to expand your company by creating a first impression through quality in video marketing? If you are, contact Smile TV to learn more about how our video production can help you and your company.